WHAT IS COPYWRITING?
In online publishing, copywriting is the process of producing the written material that appears on websites, blogs, advertisements and social media (the copy).
The copywriter is the individual who writes the copy. So if you’ve ever written a blog post or social media update or made changes to the wording on your website – congratulations! You are a copywriter!
Most of the time, though, the people we refer to as copywriters are those who make their full-time living writing things on the Internet.
WHAT’S INVOLVED IN COPYWRITING?
First we need to establish what copy needs to achieve:
The goal of any copy is communication. Good copy should be readable, succinct, accessible to a wide audience and written in plain English.
The tone, style and message of your copy needs to be consistent with your overall marketing message; it needs to fit with who your brand is.
Your copy needs to convince and convert – it needs to convince people that you are the right choice and convert them into loyal customers.
The information you present needs to be useful and relevant to your audience; it needs to be current and address their needs in the moment.