The power of social media

This is the story of “StampyCat” – otherwise known as 23-year-old Joseph Garrett.

Garrett has gone from being a humble English bartender to being a YouTube phenomenon with almost 6 million subscribers.

Working from his bedroom at his parent’s home, he has produced daily videos of gaming sensation Minecraft. From humble beginnings, he has since signed a deal with a Disney-owned production studio and is likely to feature in a Minecraft film documentary.

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Garrett sums up the unique advantage of social media:

‘He admits he would never have been able to get the idea commissioned on television and that YouTube has allowed him to grow. “If there was a TV show which averaged 20 viewers a week people would cancel it immediately – you wouldn’t get a second episode,” he said of his first videos.’

Is your business taking full advantage of social media?